The new Aston Martin Lagonda Taraf, once destined solely for the Middle East, will soon be reaching its UK customers and a price tag of £696,000 has been now been confirmed for the ultra-luxury saloon.
Reviving the Lagonda name, the Taraf will be Aston’s modern interpretation of the original Lagonda of 1976 and will feature the company’s flagship V12 engine and be built upon Aston’s VH architecture, with a limited run of just 200 to be built.
At just under £700,000, the Lagonda Taraf will sit well above its rivals in terms of cost, with the Rolls-Royce Phantom starting at £373,824 and the Bentley Mulsanne even cheaper at £229,360. However, its limited number of units and ultra levels of personalisation through Aston’s Q department will certainly make it a highly desirable model for the super rich to attain.
Aston Martin Lagonda Taraf - the details
The luxury car maker from Warwickshire originally developed the Lagonda Taraf for the Middle Eastern market, with demand for such a vehicle very evident from Aston’s customers in that part of the world. However, an announcement at the Geneva motor show in 2015 saw the company’s CEO, Andy Palmer, confirm that the Taraf would not just also be coming to the UK in right-hand drive form, but also be available in continental Europe and selected markets such as Singapore and South Africa.
Aston will handbuild the Lagonda Taraf in the same facility at its Gaydon headquarters that was used to build the One-77 supercar and will follow in the footsteps of other limited edition models such as the CC100 Speedster. Its design has numerous styling cues from the ’76 original, but is overall incredibly contemporary thanks to a use of state-of-the-art LED lighting and a highly sophisticated interior, while carbon fibre has been used for the exterior panelling.
Under the bonnet sits Aston’s 5.9-litre naturally aspirated V12 from the Rapide S, with the same 550bhp available from the right pedal enabling the Lagonda to reach a top speed in the region of 200mph. The firm’s VH architecture - used throughout its current line-up - makes up the structure of the high-end saloon, while all 550 horses are sent to the back wheels via a six-speed automatic transmission.
‘Q by Aston Martin’ will have a lot of involvement with the Lagonda Taraf, especially with the interior of the car, with there being plenty of room for personalisation.
Aston Martin’s Design Director Marek Reichman commented on the Lagonda Taraf: “The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art.
“It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”